New Melbourne identity…

The city of Melbourne has recently  unveiled its new logo, the big M. Designed by Landor Associates in Sydney the Lord Mayor had this to say: ‘The new design will become an icon for Melbourne, synonymous with the modern, vibrant, cool city Melbourne is today and will continue to be in the future.’ There has [...]

New branding for Greenridge…

After the success of the re-brand and packaging for the Eureka product family, we were asked by marketing guru’s Johan and Caitlin of Integria (formerly Thompsons Health) to help them with a full re-brand and re-package of the Greenridge herbal family. As a group we decided on the company positioning statement ‘The Herbal Specialist’ which [...]